January 29, 2009
Should I join the cult?
The first time I saw the commercial for Sunggies I thought they looked like "Cult Robes" especially the red ones. Here is a news story I found today:
By Maria Puente, USA TODAY
The Cult of the Snuggie threatens to take over America! Or at least, a substantial number — 4 million — of late-night couch spuds.
The Snuggie, an oversized fleece blanket with sleeves, stars in a ubiquitous TV ad so cheesy it's practically art, and apparently wildly entertaining. The ad shows people wearing Snuggies at a sporting event, cheering and high-fiving each other while dressed … sort of like medieval monks.
Indeed, Snuggies seem to be everywhere. See them on Facebook — nearly 250 groups, pro and con; one fan club lists 5,999 members. Watch them on YouTube — nearly 300 parody videos posted, including one titled "The Cult of the Snuggie," with 146,000 views as of Tuesday.
Jay Leno makes fun of them: "Lard-ass quilt was the original name! Why not just put your robe on backwards?" Ellen DeGeneres spoofed them, trying one on during her show. Fox News even spotted someone wearing a Snuggie in the crowd at President Obama's inauguration last week.
There are snarky Snuggie-love sites on the Internet, such as SnuggieSightings.com, where fans post photos, videos and "news." Did you know that Snuggie drinking games are sweeping colleges? Students take a swig every time a Snuggie ad airs after midnight.
If you want to watch the commercial, here it is:
I'm ordering one!!! Guess which color....